About Us


Joe Gabriel opened Gabriel Furniture in 1928 in the historic Konemic Lodge which was built in 1888 and has stood at the corner of College Avenue and Morrison Street in downtown Appleton for well over a century. Over the next 60 years the business flourished and became known for fine furniture and most importantly, unsurpassed service. This tradition of "undying service" to keep their customers happy is faithfully maintained by Joe and Ruby Wells who purchased the business in 1988 and expanded the showroom space to over 30,000 sq ft. Gabriel Furniture continued to evolve and is committed to providing Appleton and northeastern Wisconsin with the most distinctive home furnishings at the most affordable prices. Now Joe and Ruby would like to take this opportunity to say Thank You to the good people of the Fox Valley for all their countless years of loyal patronage which has made the business thrive for 91 years.